NSPCC CEO Peter Wanless said: “It’s heartbreaking to think that some children are targeted by bullies because of their race, culture or nationality. Racist jokes and negative stereotyping can be hurtful and leave young people feeling isolated and ashamed of who they are or where they are from.
“Our Understand Me campaign aims to reach out to all children who are experiencing racial or faith based bullying and make sure they know that they are not alone. No child should suffer in silence and anyone being targeted must be supported to tell someone and ask for help.”
Dame Esther Rantzen, President of Childline said: “Bullying of any kind is vile, but targeting someone because of the colour of their skin, religious beliefs or their accent is simply unacceptable. Children are taking on board prejudices around race and religion in society and trading them as playground insults, with extremely harmful results.
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